Head of Demand Generation (Fractional)
Head of Demand Generation (Fractional)
Head of Demand Generation (Fractional)
As the fractional Head of Demand Generation, Christen George-McFerrin drives revenue through integrated marketing campaigns that connect businesses with enterprise buyers. With 10+ years of B2B marketing experience and several years in leadership roles, she excels at transforming marketing departments and pioneering cutting-edge strategies that deliver measurable results.
Throughout her career, Christen has consistently placed customers at the center of every strategy. At ERPA, she built a high-performing team that generated $35M in marketing-influenced pipeline. As part of Mercer's US Demand Gen 1.0 team, she launched one of the first Account-Based Marketing programs in the US and built their global social media analytics program across 13 handles and 4 platforms.
She specializes in revitalizing underutilized MarTech stacks, driving alliance partnerships across Workday, AWS, and ServiceNow ecosystems, and building robust revenue attribution models. With over a decade of experience marketing to HR buyers, Christen understands their journey and crafts messaging that truly resonates with this specialized audience.
Her approach centers on cross-functional collaboration and the "first team" methodology. She thrives on breaking down complex challenges into actionable strategies that drive real business impact.
When not developing marketing strategies, you'll find Christen binging podcasts while shuttling kids around these days — a far cry from her days backpacking solo through places like New Zealand and Southeast Asia but still with its own rewards!
